Objectives and Purpose

Programme Objectives
More specifically, the programme seeks to achieve the following:

1. Forge partnerships between key role players in the creative industry, government and the private sector,  in a hope to promote entrepreneurship;
2. Identify and nurture local talent in arts, culture and sport;
3. Educate participants and relevant stakeholder officials on the creative industry performance skills and business value chain, through various workshops;
4. Empower youth with the critical skills and abilities that they require in order to manage their own performance and success with all related industries;
5. Support artists in setting up enterprises.

Programme Purpose

1. As an industry-specific development intervention, the programme is aimed at supporting, growing and making the creative industry more accessible to localized artists.
2. It is also aimed at supporting local municipalities and provinces to find meaningful measures of increasing competitiveness in local industries, expand it and make it a sustainable sector that enhances cultural and job creation imperatives.