Strategic Approach

BOM Talent Search initiative is not just a normal talent search, it is a programme that addresses creative industry needs in its totality. We are using artists and the athletes that participate through BOM Talent Search programmes, as a catalyst to address a wider range of industry and community needs within our societies. BOM Talent Search programmes create opportunities for talented individuals to express themselves in their respective art forms or sport codes. The programme also ensures that they get the necessary skills development, according to their areas of need. In the process, BOM is also able to identify other members of the community who are not necessarily participating in any of the art forms or sport codes, whose career paths play a supportive role in the overall BOM programme. We capacitate such individuals with relevant skills set, increasing their chances of employability or create relevant opportunities for their thriving small businesses.