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Sydney Qoqonga is the founding President and the CEO of BOM Talent Search, who has been behind the development and the implementation of the entity’s operational systems, including its ecosystem. He has managed to forge strategic partnerships with various organisations in the private sector, government institutions and various government ministries, all referred to as BOM partners. Central to BOM operations, is skills development programmes that Mr Qoqonga is most passionate about. He has been instrumental in creating many Work-Based Experience (WBE) and Work Integrated Learning (WIL) opportunities for the youth coming from various participating institutions of higher learning. He has aligned many diverse community stakeholders, to be the biggest beneficiaries of what BOM stands for, which is, to bring hope and to ensure the betterment of our communities.

Sydney Qoqonga is a multi-skilled manifold experienced entrepreneur with a passion for creative industries and the business thereof. He is a self-driven, result-orientated person with a positive outlook, a clear focus on high quality and a passion for the development of the creative sector in South Africa. He is a dynamic, innovative and versatile leader, hard working and efficient team player with exceptional personal and communication skills. For more that two decades, his entry to the music industry was by chance, having been in the engineering field. This has made him the man behind the music business value chain workshops, staging of big music and entertainment related events, development and management of creative industry brands.